innovation – Mindsheet

What’s the single greatest advantage you can have over your competitors?

Here’s a question that was often posed by Gary Halbert, the late legendary copywriter, to his students:

“If you and I both owned a hamburger stand and we were in a contest to see who could sell the most hamburgers, what advantages would you most like to have on your side to help you win?”

After hearing all the wonderful ideas back from his students, Gary’s response was always the same:

Here’s a question that was often posed by Gary Halbert, the late legendary copywriter, to his students:

“If you and I both owned a hamburger stand and we were in a contest to see who could sell the most hamburgers, what advantages would you most like to have on your side to help you win?”

After hearing all the wonderful ideas back from his students, Gary’s response was always the same:

“The only advantage I want …

is…

A Starving Crowd!”

It’s a simple message really and one that extends far beyond the direct marketing discipline where Gary made his name. As a product innovator or entrepreneur it’s your job to find that hungry market and feed them what they are already hungry for rather than blindly developing solutions for a market with no desire.

It makes absolutely no sense to design a product if you first do not know what your customers want or what their problems are.

Seek out the starving crowd in your chosen market and you’ll have the greatest advantage over your competitors.

To get more pearls of wisdom from Gary Halbert visit: http://www.thegaryhalbertletter.com/

“5 Simple Steps to Conduct Your Own Product Survey” – Get our Report

The importance of a good product survey cannot be underestimated in the innovation process. Take part in our 60 second survey and receive our invaluable guide “5 Simple Steps to Conduct Your Own Product Survey”.

The importance of a good product survey cannot be underestimated in the innovation process. You’ve already developed an understanding of your customer environment and goals (through jobs, outcomes, constraints, issues and existing solutions). You’ve generated concepts that address the innovation hotspots and through refinement and development you’ve got a shortlist of product solutions for the market.

You’d be a fool to ignore the customer input at this stage and rely only on intuition or internal feedback to determine what product(s) makes the final cut. Find out what your customers think of your shortlisted products. Don’t make the mistake of not carrying out a survey.

The best way to get balanced feedback quickly from your customers is to ask through an online survey. Surveys get to the pulse of your customers by revealing their satisfaction levels and preferences. What quicker way is there to gauge customer needs and respond to their requirements? Whether you are discovering their preferred product, evaluating their desire for particular product attributes or ascertaining their budget, conducting a customer product survey is easier than you think.

We regularly conduct customer surveys at Mindsheet, so we’ve put together a report, “5 Simple Steps to Conduct Your Own Product Survey” to help you send out your own effective surveys in no time at all. But before I arm you with our invaluable guide, what better way to illustrate how we do it than to get you to complete one of our own surveys online.

I’ve set up a simple, short (60 second) survey, to find out what products you are looking for and ensure we develop the best solutions for you.

Just click on the link to our survey and on completion you’ll receive your copy of “5 Simple Steps to Conduct Your Own Product Survey”. Our guide contains hints and tips to get you engaging with your target customers to get the feedback you need. In addition you get a sample survey and we tell you how to do your own — quickly and simply using FREE software!

Click on the link to take part in our survey and receive your free copy of “5 Simple Steps to Conduct Your Own Product Survey”.

https://www.surveymonkey.com/s.aspx?sm=_2fLRE8uTjOnDtZho1R4CqLw_3d_3d

If you have a friend who you think will benefit from our report, please forward this page onto them.

Thanks in advance for sparing a few minutes of your time.

Raglan Tribe

Mindsheet Wins Innovation Of The Year Award

In association with the The News, Mindsheet has won ‘Innovation Of The Year Award’. The team were presented with the award at The News Business Excellence Awards ceremony in Portsmouth in January 2009.

The Awards were a chance to honour companies and organisations across the South East Hampshire region. The nine award categories reflected the merits of team work, community involvement, innovation and high achievement. Forty-eight entries made it onto the shortlist across all categories.

Innovation of the Year Trophy — Innovation of the Year Tropy

Amid such an amazing range of local business talent at the Gala Awards Dinner, we were happily surprised to win the Innovation of the Year category –

“For individuals or businesses which had shown a proclivity to ‘think outside the box’, becoming the first in their field to embark on a particular course of action, or having researched and developed a particularly novel and useful system or product”.

for our Testudo robot spy buggy – a remote control reconnaissance device that combat troops can send into enemy territory to scout for hazards.

The robot was developed in response to the 2008 MOD Grand Challenge. It gave us the perfect platform to demonstrate how we work with our customers to gain a deep understanding of their operations and behaviour. We specialise in helping companies develop breakthrough products and services in highly complex environments.

Throughout the exercise we involved soldiers with recent active service experience to guide the development so that it was soldier friendly and relevant. Following our success at the Grand Challenge we are in discussions with the MoD who recently agreed to fund the next stage of development.

Learn more about our exploits in the MOD Grand Challenge.