"Free Report - The Innovation Lens: A Secret Blueprint for identifying the Next Big Thing ! "

Dear Business Leader,

Business has never been so competitive and the ability to develop and launch new products and services is critical. If you don’t innovate, then survival in the long term will be tough. Yet 90% of new developments result in commercial failure.

If you’ve ever gone through the pain and frustration of trying to develop a new product or an innovative solution for your company you will already be aware of the many pitfalls.

Even if you have the right people and processes in place, hand on heart can you always tell exactly what your customers want? All too often “supposedly winning” product ideas flop in the market.

So imagine being able to figure out exactly what your market wants to buy, the competitive definition of your offering and the exact sales pitch they want to hear!

My free report discusses some of the issues with innovation and highlights proven processes that help you get inside the head of the customer to ensure every launch is a winner. Topics covered include:

• Why you shouldn’t listen to the voice of the customer
• The search for Six-Sigma innovation
• How to identify innovation hotspots
• Winning ways to generate concepts

Furthermore, I will send you the Mindsheet newsletter “The Innovation Lens”, packed with innovation tips and news.

Please send me your Newsletter and Free Report:

"The Innovation Lens: A Secret Blueprint for Identifying the Next Big Thing"
First Name (* required):
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What is the biggest innovation challenge that you face at the moment?
Please provide your phone number if you would like to have a chat about this:

Your email address will never be sold, traded or used by anyone else. Plus you can unsubscribe in one click at ANY time.

Wishing you great innovation success,

Raglan Tribe

Managing Director
Mindsheet Ltd

creativity

Ever wondered what goes on when you are out of the office?

While the Cat’s Away, the Mouse will Play…….

Cat & Mouse

Raglan’s deserted the Mindsheet camp for a week for a much overdue break and so it’s a case of while the cat’s away, the mice will play.  Don’t get me wrong, we’re not all sitting here with our feet up. On the contrary, it’s a chance for me, Yvette, to play the creative card and write the latest blog for your enjoyment (I hope).

But a free reign to write what you want can be a kiss of death to all but the most creative.  I don’t profess to be an innovation expert like Raglan (I’m on steep learning curve having spent many years in financial services marketing), so I’ve been looking for a bit of inspiration.

Where to start?  I did the first thing many of us do, I went on Google.  Looked to see what’s hot on innovation, searched for ideas.  And then it hit me in the face.  It was obvious.  I’m struggling for ideas so why not put together a little piece on how to be creative in the first place.

I’m sure you already know there is a wealth of information out there on the subject, so I’ve done some digging in order to compile a short guide to creativity.  My intention was to pick the best ideas from a selection of thinkers but I came across one blog called Gaping Void by Hugh Macleod that really inspired me so I make no apologies in quoting directly from it.

Here, in my opinion, are some of the best bits:

  • Ignore everybody
    The more original your idea is, the less good advice other people will be able to give you
  • The idea doesn’t have to be big. It just has to change the world
    The two are not the same thing
  • Put the hours in
    Doing anything worthwhile takes forever. 90% of what separates successful people and failed people is time, effort and stamina
  • If your business plan depends on you suddenly being “discovered” by some big shot, your plan will probably fail
    Nobody suddenly discovers anything. Things are made slowly and in pain
  • Everyone is born creative; everyone is given a box of crayons in kindergarten
    As you get older they take the crayons away and replace them with books on algebra etc. Being suddenly hit years later with the creative bug is just a wee voice telling you, “I’d like my crayons back, please.”
  • Companies that squelch creativity can no longer compete with companies that champion creativity
    Nor can you bully a subordinate into becoming a genius
  • Everybody has their own private Mount Everest they were put on this earth to climb
    You may never reach the summit; for that you will be forgiven. But if you don’t make at least one serious attempt to get above the snow-line, years later you will find yourself lying on your deathbed, and all you will feel is emptiness
  • The more talented somebody is, the less they need the props
    Meeting a person who wrote a masterpiece on the back of a deli menu would not surprise me. Meeting a person who wrote a masterpiece with a silver Cartier fountain pen on an antique writing table in an airy SoHo loft would SERIOUSLY surprise me
  • Don’t worry about finding inspiration. It comes eventually
    Inspiration precedes the desire to create, not the other way around
  • The hardest part of being creative is getting used to it
    If you have the creative urge, it isn’t going to go away. But sometimes it takes a while before you accept the fact

Well I hope that gave you a little bit of inspiration for the day.  Must get back to the mountain of jobs Raglan has given me now……..