Mindsheet
Raglan Tribe
Managing Director
Helping your business develop breakthrough products and services in a complex world.
"Free Report - The Innovation Lens: A Secret Blueprint for identifying the Next Big Thing ! "
Dear Business Leader,
Business has never been so competitive and the ability to develop and launch new products and services is critical. If you don’t innovate, then survival in the long term will be tough. Yet 90% of new developments result in commercial failure.
If you’ve ever gone through the pain and frustration of trying to develop a new product or an innovative solution for your company you will already be aware of the many pitfalls. Even if you have the right people and processes in place, hand on heart can you always tell exactly what your customers want? All too often “supposedly winning” product ideas flop in the market. So imagine being able to figure out exactly what your market wants to buy, the competitive definition of your offering and the exact sales pitch they want to hear! |
My free report discusses some of the issues with innovation and highlights proven processes that help you get inside the head of the customer to ensure every launch is a winner. Topics covered include:
• Why you shouldn’t listen to the voice of the customer
• The search for Six-Sigma innovation
• How to identify innovation hotspots
• Winning ways to generate concepts
Furthermore, I will send you the Mindsheet newsletter “The Innovation Lens”, packed with innovation tips and news.
Your email address will never be sold, traded or used by anyone else. Plus you can unsubscribe in one click at ANY time.
Wishing you great innovation success,
Raglan Tribe
Managing Director
Mindsheet Ltd
What’s the single greatest advantage you can have over your competitors?
Published November 23, 2009 | 
Here’s a question that was often posed by Gary Halbert, the late legendary copywriter, to his students:
“If you and I both owned a hamburger stand and we were in a contest to see who could sell the most hamburgers, what advantages would you most like to have on your side to help you win?”
After hearing all the wonderful ideas back from his students, Gary’s response was always the same:
“The only advantage I want …
is…
A Starving Crowd!”
It’s a simple message really and one that extends far beyond the direct marketing discipline where Gary made his name. As a product innovator or entrepreneur it’s your job to find that hungry market and feed them what they are already hungry for rather than blindly developing solutions for a market with no desire.
It makes absolutely no sense to design a product if you first do not know what your customers want or what their problems are.
Seek out the starving crowd in your chosen market and you’ll have the greatest advantage over your competitors.
To get more pearls of wisdom from Gary Halbert visit: http://www.thegaryhalbertletter.com/
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