January 16, 2009
Mindsheet nominated for innovation award
As a result of Mindsheet’s work on the Testudo robot, we have now been nominated for an innovation award.
"Free Report - The Innovation Lens: A Secret Blueprint for identifying the Next Big Thing"
Dear Business Leader,
Business has never been so competitive and the ability to develop and launch new products and services is critical. If you don’t innovate, then survival in the long term will be tough. Yet 90% of new developments result in commercial failure.
If you’ve ever gone through the pain and frustration of trying to develop a new product or an innovative solution for your company you will already be aware of the many pitfalls. Even if you have the right people and processes in place, hand on heart can you always tell exactly what your customers want? All too often “supposedly winning” product ideas flop in the market. So imagine being able to figure out exactly what your market wants to buy, the competitive definition of your offering and the exact sales pitch they want to hear! |
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My free report discusses some of the issues with innovation and highlights proven processes that help you get inside the head of the customer to ensure every launch is a winner. Topics covered include:
• Why you shouldn’t listen to the voice of the customer
• The search for Six-Sigma innovation
• How to identify innovation hotspots
• Winning ways to generate concepts
Furthermore, I will send you the Mindsheet newsletter “The Innovation Lens”, packed with innovation tips and news.
December 23, 2008
Tell me the future Mr. Drucker?
Does the name "Peter Drucker" mean anything to you? If it does, you'll be keen to read about my encounter with him back in the late 90s. If you haven't heard of him, then read on anyway as you might just pick up some useful information. (…)
December 7, 2008
Declaring War on Counterfeit Crime
In a recent blog I talked about fast ways to protect your Intellectual Property. Whilst this is a key part of the innovation development process and puts you in the best position to capture the market share, unfortunately it doesn't always stop counterfeiting going on. (…)
November 28, 2008
What marketing opportunities have been created by the recent global financial meltdown?
Developing new products and services is hard and most fail. What customers want (and are prepared to pay for) may have changed significantly. These discontinuities provide exciting opportunities for companies…
November 20, 2008
Mind Mapping to Project Plans in 30 mins
How do you go about starting a project plan? Getting the myriad of information into some form of comprehensive plan can seem like a bit of mountain to climb at first. A perfect solution to jump start your project plans is the use of software tools incorporating the powerful Mind Mapping process.
November 13, 2008
Implementing Business Strategy with Virtual R&D teams
I don't know if outsourcing is something you have undertaken recently or are contemplating for your business? Or, on the flipside, are you or have you been a specialist contractor or part of an outsourcing team offering your skills to companies?
November 1, 2008
Fast and lower cost ways to protect your inventions
Have you managed to come up with a good idea recently that addresses a strong need in an attractive market? Right from idea inception you should be taking measures to create barriers that prevent competitors from exploiting your efforts. Some form of IP protection and search should be conducted as soon as possible.
Find out how.
October 15, 2008
The MOD Grand Challenge – The importance of customer collaboration
The MOD Grand Challenge presented us with the perfect opportunity to collaborate with customers and stakeholders to achieve winning results. Read more…
October 8, 2008
Technology Push – Should we dictate to our market?
As a business leader, it is all too easy to get pushed into investing in technologies prior to understanding the market. Or perhaps you're trying to find a market for a technology that already exists in your organisation but has yet to be exploited. This may seem an obvious and cost effective approach. But beware!
September 4, 2008
Mindsheet Grand Challenge
Mindsheet have designed a cooperative set of miniature autonomous surveillance vehicles with a top speed of 35MPH in response to the MOD Grand Challenge.
