Mindsheet is delighted to host this exciting conference at Langstone Technology Park on May the 20th.
Market Inspired Innovation is a structured approach for creating new products and services by putting customer insight into the earliest stages of the innovation process, transforming a hit and miss craft into a systematic process that generates new value.
Mindsheet is delighted to host this exciting conference at Langstone Technology Park on May the 20th.
Market Inspired Innovation is a structured approach for creating new products and services by putting customer insight into the earliest stages of the innovation process, transforming a hit and miss craft into a systematic process that generates new value.
This conference is organised by SCI and Mindsheet and is aimed at business people looking to exploit the next cycle of growth through innovation.
Here’s a question that was often posed by Gary Halbert, the late legendary copywriter, to his students:
“If you and I both owned a hamburger stand and we were in a contest to see who could sell the most hamburgers, what advantages would you most like to have on your side to help you win?”
After hearing all the wonderful ideas back from his students, Gary’s response was always the same:
Here’s a question that was often posed by Gary Halbert, the late legendary copywriter, to his students:
“If you and I both owned a hamburger stand and we were in a contest to see who could sell the most hamburgers, what advantages would you most like to have on your side to help you win?”
After hearing all the wonderful ideas back from his students, Gary’s response was always the same:
“The only advantage I want …
is…
A Starving Crowd!”
It’s a simple message really and one that extends far beyond the direct marketing discipline where Gary made his name. As a product innovator or entrepreneur it’s your job to find that hungry market and feed them what they are already hungry for rather than blindly developing solutions for a market with no desire.
It makes absolutely no sense to design a product if you first do not know what your customers want or what their problems are.
Seek out the starving crowd in your chosen market and you’ll have the greatest advantage over your competitors.
Hot on the heels of winning the Innovation of the Year Award (for our Testudo Surveillance Robot), Mindsheet were pleased to receive a visit from some local dignitaries to come and try out the winning concept for themselves.
Testudo is taken outside for a bit of a run around
Hot on the heels of winning the Innovation of the Year Award (for our Testudo Surveillance Robot), Mindsheet were pleased to receive a visit from some local dignitaries to come and try out the winning concept for themselves.
On April 21st Mindsheet welcomed the Mayor of Havant Cllr John Smith, the Mayoress of Havant Mrs Hilary Smith, the Chairman of Hampshire County Council Cllr Michael Woodhall and Havant Borough Council’s Business Development Manager Mr Tony Lee to our office at Langstone Technology Park.
Cllr Woodhall was on a tour of local business parks and the Mayor of Havant was keen to draw our business to his attention as winner of Innovation of the Year in the News Business Awards.
Raglan demonstrate the remote control and visual display
Our guests had a tour of our office and Raglan talked them through the story of our winning robot before we headed outside for a hands-on demo of Testudo.
Our guests were so engaged in talking about the robot alongside Mindsheet’s other activities that they overran their meeting by an hour, making them very late for their next appointment!
For more information about Mindsheet’s win at the Innovation Awards, visit here.
Mindsheet take their Testudo reconnaisannce robot to a National Science and Engineering Week exhibition at Armoury House.
An army of robots went on display today [11 March 2009] to demonstrate the impact of science and technology on military operations.
Unmanned bomb disposal vehicles and spy robots operated using an Xbox games console controller were lined up for inspection at Armoury House in London.
Mindsheet's Testudo robot at Armoury House
The exhibition is part of National Science and Engineering Week (NSEW), an annual series of events celebrating the importance of science, engineering and technology in our lives.
Minister for Defence Equipment and Support Quentin Davies said: ‘The Ministry of Defence and the defence industry are working together to exploit new technologies that can help and protect our armed forces”.
Mindsheet took along their Testudo reconnaisannce robot to the event organised by the MOD. Testudo was originally conceived for the MOD Grand Challenge in 2008 and we are now under contract with the MOD to make the robot more rugged and user-friendly for battlefield use.
Mindsheet were one of 5 companies granted research contracts by the MOD to attend the Defence Technology Plan launch event at Whitehall on 26th February, along with our reconnaissance robot, Testudo.
Testudo at DTP launch
GADGETS and gizmos that could equip our troops of the future have helped to launch the MOD’s new Defence Technology Plan.
The Defence Technology Plan is the first time the MOD has unveiled its long-term research needs. It underlines the importance of science and technology in providing cutting-edge kit for the battlefield.
Minister for Defence Equipment and Support, Quentin Davies, said:
“Innovation is at the heart of our success on the battlefield and by launching the Defence Technology Plan today, we are looking to embrace and encourage novel, cutting-edge ideas to provide our future forces with the latest technological advances so they can stay one step ahead of the enemy.
“It is more vital than ever that we exploit new and emerging technologies because the threats our troops face are always evolving. To do this, we need to make the best use of the Defence industrial base, as well as the wealth of ability and expertise found among small businesses, talented individuals and academia”.
Mindsheet were one of 5 companies granted research contracts by the MOD, to attend the launch event at Whitehall on 26th February along with our reconnaissance robot, Testudo.
