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Mindsheet is delighted to host this exciting conference at Langstone Technology Park on May the 20th.
Market Inspired Innovation is a structured approach for creating new products and services by putting customer insight into the earliest stages of the innovation process, transforming a hit and miss craft into a systematic process that generates new value.
Here's a question that was often posed by Gary Halbert, the late legendary copywriter, to his students:
"If you and I both owned a hamburger stand and we were in a contest to see who could sell the most hamburgers, what advantages would you most like to have on your side to help you win?"
After hearing all the wonderful ideas back from his students, Gary's response was always the same:
Hot on the heels of winning the Innovation of the Year Award (for our Testudo Surveillance Robot), Mindsheet were pleased to receive a visit from some local dignitaries to come and try out the winning concept for themselves.
Mindsheet take their Testudo reconnaisannce robot to a National Science and Engineering Week exhibition at Armoury House.
Mindsheet were one of 5 companies granted research contracts by the MOD to attend the Defence Technology Plan launch event at Whitehall on 26th February, along with our reconnaissance robot, Testudo.