"Free Report - The Innovation Lens: A Secret Blueprint for identifying the Next Big Thing ! "

Dear Business Leader,

Business has never been so competitive and the ability to develop and launch new products and services is critical. If you don’t innovate, then survival in the long term will be tough. Yet 90% of new developments result in commercial failure.

If you’ve ever gone through the pain and frustration of trying to develop a new product or an innovative solution for your company you will already be aware of the many pitfalls.

Even if you have the right people and processes in place, hand on heart can you always tell exactly what your customers want? All too often “supposedly winning” product ideas flop in the market.

So imagine being able to figure out exactly what your market wants to buy, the competitive definition of your offering and the exact sales pitch they want to hear!

My free report discusses some of the issues with innovation and highlights proven processes that help you get inside the head of the customer to ensure every launch is a winner. Topics covered include:

• Why you shouldn’t listen to the voice of the customer
• The search for Six-Sigma innovation
• How to identify innovation hotspots
• Winning ways to generate concepts

Furthermore, I will send you the Mindsheet newsletter “The Innovation Lens”, packed with innovation tips and news.

Please send me your Newsletter and Free Report:

"The Innovation Lens: A Secret Blueprint for Identifying the Next Big Thing"
First Name (* required):
Email (* required):
What is the biggest innovation challenge that you face at the moment?
Please provide your phone number if you would like to have a chat about this:

Your email address will never be sold, traded or used by anyone else. Plus you can unsubscribe in one click at ANY time.

Wishing you great innovation success,

Raglan Tribe

Managing Director
Mindsheet Ltd

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Market Inspired Innovation Event

Mindsheet is delighted to host this exciting conference at Langstone Technology Park on May the 20th.

Market Inspired Innovation is a structured approach for creating new products and services by putting customer insight into the earliest stages of the innovation process, transforming a hit and miss craft into a systematic process that generates new value.
Market Inspired Innovation

This conference is organised by SCI and Mindsheet and is aimed at business people looking to exploit the next cycle of growth through innovation.

scilogo

Click on the video to find out more.

What’s the single greatest advantage you can have over your competitors?

Here’s a question that was often posed by Gary Halbert, the late legendary copywriter, to his students:

If you and I both owned a hamburger stand and we were in a contest to see who could sell the most hamburgers, what advantages would you most like to have on your side to help you win?”

After hearing all the wonderful ideas back from his students, Gary’s response was always the same:

The only advantage I want …

is…

A Starving Crowd!”


It’s a simple message really and one that extends far beyond the direct marketing discipline where Gary made his name. As a product innovator or entrepreneur it’s your job to find that hungry market and feed them what they are already hungry for rather than blindly developing solutions for a market with no desire.

It makes absolutely no sense to design a product if you first do not know what your customers want or what their problems are.

Seek out the starving crowd in your chosen market and you’ll have the greatest advantage over your competitors.

To get more pearls of wisdom from Gary Halbert visit: http://www.thegaryhalbertletter.com/

Mindsheet Host Official Mayor Visit

Raglan demonstrates Testudo to the local dignitaries

Testudo is taken outside for a bit of a run around

Hot on the heels of winning the Innovation of the Year Award (for our Testudo Surveillance Robot), Mindsheet were pleased to receive a visit from some local dignitaries to come and try out the winning concept for themselves.

On April 21st Mindsheet welcomed the Mayor of Havant Cllr John Smith, the Mayoress of Havant Mrs Hilary Smith, the Chairman of Hampshire County Council Cllr Michael Woodhall and Havant Borough Council’s Business Development Manager Mr Tony Lee to our office at Langstone Technology Park.

Cllr Woodhall was on a tour of local business parks and the Mayor of Havant was keen to draw our business to his attention as winner of Innovation of the Year in the News Business Awards.

Raglan demonstrate the remote control and visual display

Raglan demonstrate the remote control and visual display

Our guests had a tour of our office and Raglan talked them through the story of our winning robot before we headed outside for a hands-on demo of Testudo.

Our guests were so engaged in talking about the robot alongside Mindsheet’s other activities that they overran their meeting by an hour, making them very late for their next appointment!

For more information about Mindsheet’s win at the Innovation Awards, visit here.

Mindsheet exhibits at National Science and Engineering Week

An army of robots went on display today [11 March 2009] to demonstrate the impact of science and technology on military operations.

Unmanned bomb disposal vehicles and spy robots operated using an Xbox games console controller were lined up for inspection at Armoury House in London.

Mindsheet's Testudo robot at Armoury House

Mindsheet's Testudo robot at Armoury House

The exhibition is part of National Science and Engineering Week (NSEW), an annual series of events celebrating the importance of science, engineering and technology in our lives.

Minister for Defence Equipment and Support Quentin Davies said: ‘The Ministry of Defence and the defence industry are working together to exploit new technologies that can help and protect our armed forces”.

Mindsheet took along their Testudo reconnaisannce robot to the event organised by the MOD.  Testudo was originally conceived for the MOD Grand Challenge in 2008 and we are now under contract with the MOD to make the robot more rugged and user-friendly for battlefield use.

Further coverage of the event:

Mail Online

TMCnet.com

Mindsheet attends launch of MOD’s Defence Technology Plan

Testudo at DTP launch

Testudo at DTP launch

GADGETS and gizmos that could equip our troops of the future have helped to launch the MOD’s new Defence Technology Plan.

The Defence Technology Plan is the first time the MOD has unveiled its long-term research needs. It underlines the importance of science and technology in providing cutting-edge kit for the battlefield.

Minister for Defence Equipment and Support, Quentin Davies, said:

“Innovation is at the heart of our success on the battlefield and by launching the Defence Technology Plan today, we are looking to embrace and encourage novel, cutting-edge ideas to provide our future forces with the latest technological advances so they can stay one step ahead of the enemy.

“It is more vital than ever that we exploit new and emerging technologies because the threats our troops face are always evolving. To do this, we need to make the best use of the Defence industrial base, as well as the wealth of ability and expertise found among small businesses, talented individuals and academia”.

Mindsheet were one of 5 companies granted research contracts by the MOD, to attend the launch event at Whitehall on 26th February along with our reconnaissance robot, Testudo.

Further coverage of the event:

The Times

BBC News

The Sun

Cnet.co.uk

Portsmouth News

VNUnet.com

MOD

Silicon.com

Wired.com