Here’s a question that was often posed by Gary Halbert, the late legendary copywriter, to his students:
“If you and I both owned a hamburger stand and we were in a contest to see who could sell the most hamburgers, what advantages would you most like to have on your side to help you win?”
After hearing all the wonderful ideas back from his students, Gary’s response was always the same:
“The only advantage I want …
is…
A Starving Crowd!”
It’s a simple message really and one that extends far beyond the direct marketing discipline where Gary made his name. As a product innovator or entrepreneur it’s your job to find that hungry market and feed them what they are already hungry for rather than blindly developing solutions for a market with no desire.
It makes absolutely no sense to design a product if you first do not know what your customers want or what their problems are.
Seek out the starving crowd in your chosen market and you’ll have the greatest advantage over your competitors.
To get more pearls of wisdom from Gary Halbert visit: http://www.thegaryhalbertletter.com/