Dear Business Leader,
Business has never been so competitive and the ability to develop and launch new products and services is critical. If you don’t innovate, then survival in the long term will be tough. Yet 90% of new developments result in commercial failure.
If you’ve ever gone through the pain and frustration of trying to develop a new product or an innovative solution for your company you will already be aware of the many pitfalls. Even if you have the right people and processes in place, hand on heart can you always tell exactly what your customers want? All too often “supposedly winning” product ideas flop in the market. So imagine being able to figure out exactly what your market wants to buy, the competitive definition of your offering and the exact sales pitch they want to hear! |
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My free report discusses some of the issues with innovation and highlights proven processes that help you get inside the head of the customer to ensure every launch is a winner. Topics covered include:
• Why you shouldn’t listen to the voice of the customer
• The search for Six-Sigma innovation
• How to identify innovation hotspots
• Winning ways to generate concepts
Furthermore, I will send you the Mindsheet newsletter “The Innovation Lens”, packed with innovation tips and news.
Mindsheet is delighted to host this exciting conference at Langstone Technology Park on May the 20th.
Market Inspired Innovation is a structured approach for creating new products and services by putting customer insight into the earliest stages of the innovation process, transforming a hit and miss craft into a systematic process that generates new value.
Here's a question that was often posed by Gary Halbert, the late legendary copywriter, to his students:
"If you and I both owned a hamburger stand and we were in a contest to see who could sell the most hamburgers, what advantages would you most like to have on your side to help you win?"
After hearing all the wonderful ideas back from his students, Gary's response was always the same:
Hot on the heels of winning the Innovation of the Year Award (for our Testudo Surveillance Robot), Mindsheet were pleased to receive a visit from some local dignitaries to come and try out the winning concept for themselves.
So there's consensus within your organisation that now is the time to innovate. But months down the line the "innovation" is launched to the market only to become a commercial flop. So what went wrong?
The importance of a good product survey cannot be underestimated in the innovation process. Take part in our 60 second survey and receive our invaluable guide "5 Simple Steps to Conduct Your Own Product Survey".
Mindsheet take their Testudo reconnaisannce robot to a National Science and Engineering Week exhibition at Armoury House.
Mindsheet were one of 5 companies granted research contracts by the MOD to attend the Defence Technology Plan launch event at Whitehall on 26th February, along with our reconnaissance robot, Testudo.
Mindsheet is pleased to announce that we have been awarded an MOD contract to develop a rugged mini-robot to act as a reconnaissance scout for troops.
While the Cat's Away, the Mouse will Play……. (…)
In association with the The News, Mindsheet has won 'Innovation Of The Year Award'. The team were presented with the award at The News Business Excellence Awards ceremony in Portsmouth in January 2009.
Managing Director
Helping your business develop breakthrough products and services in a complex world
